“NordicMojo used their expertise to quickly refresh our digital presence, giving us a modern visual identity that fits our niche industry and global customers. Their commitment ensured our brand now consistently communicates our dedication to safety, helping us scale our business across all markets. This is the company we now trust, and they come with our highest score.”

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Head of Sales

Client Overview:

Our client is a global provider of innovative acoustic level crossing solutions, specializing in ensuring safety at railway crossings worldwide. Their niche solutions are integral for railway authorities across various regions, driven by a commitment to technology that enhances safety in a non-intrusive manner.

Objective:

The client sought to revamp their visual identity to better reflect their commitment to cutting-edge, reliable technology while maintaining a balance between modernity and subtlety. They aimed for a brand image that was appealing yet restrained, conveying sophistication without being overly loud. Additionally, the client required a complete overhaul of their outdated systems, including a migration to a cloud setup compliant with GDPR for improved data security and redundancy.

Challenges:

·        Modernizing an Established Brand: Crafting a visual identity that was contemporary yet retained the brand's core focus on safety and reliability.

·        Old Infrastructure Overhaul: The client’s systems and infrastructure needed to be upgraded to align with modern data security standards and to meet GDPR compliance.

·        Fixed Engagement Model with Timely Delivery: Ensuring a timely delivery within a fixed-price model while managing an extensive brand and infrastructure upgrade.

 Solution Approach by NordicMojo:

Brand Identity Transformation: NordicMojo adopted a balanced approach to redesign the visual identity, ensuring it was innovative and appealing yet subtle enough to match the client’s global presence and credibility. Key elements included:

·        Modern and cohesive color schemes that were visually engaging but maintained a professional tone.

·        A refreshed logo and branding assets that subtly emphasized safety, technology, and innovation.

·        Design layouts and digital assets created to be universally recognizable yet adaptable for diverse cultural and geographical settings.

Cloud Migration and GDPR Compliance: Alongside the rebranding, NordicMojo undertook a complete migration of the client’s systems to a cloud environment, enhancing security and data redundancy. This involved:

·        Migrating old infrastructure to a fully redundant, GDPR-compliant cloud setup.

·        Implementing advanced security measures to ensure data integrity and accessibility, reflecting the client’s dedication to safety.

Fixed Price Engagement with Full Project Ownership: From concept to execution, NordicMojo handled every aspect of the project, working closely with the client’s CEO and Head of Sales to ensure that all milestones were met on schedule. Regular check-ins and prompt feedback loops allowed us to make decisions swiftly and move efficiently towards the final go-live.

Outcome:

The brand identity revamp has been well-received across the client's global customer base, significantly enhancing their credibility and appeal to railway authorities worldwide. The refreshed visual identity successfully balances innovation with reliability, and the new cloud infrastructure ensures robust security and compliance, adding another layer of trust.