The Challenge:

As Devaten grew in capability and scope, the need for a solidified brand strategy became increasingly apparent. They had multiple identities due to their very popular product and lacked the resources for quantitative market research and international branding experience, resulting in a fresh approach to brand positioning and identity creation. Creating a recognizable brand name and connecting that brand to an aligned sales and marketing process would go a long way to helping Devaten achieve rapid growth.

The NordicMojo Solution:

NordicMojo developed a distinct and value-based brand positioning strategy for Devaten to help them enhance awareness and equity. The strategy included building a brand value, content marketing framework, web presence and digital portfolio which set Devaten apart in the market they are operating in and to help them grow a loyal customer base.

Devaten’s identity system was designed with an emphasis on brand language, sharp visual contrast and refined details to communicate high performance and power. Thought leadership and uniform digital presence further elevated the customer’s business. NordicMojo’s brand consultants and visual designers ensured that all elements of the Nordic culture, technology and youthfulness were reflected in the renewed brand.

The Outcome:

Devaten achieved a stronger, more defined presence on scale and a web presence which will generate leads in an incremental way. Key deliverables included the corporate website, videos and animations, leadership content and improved digital footprints.

All in all, it is a continued and successful partnership between Devaten and NordicMojo.