The Challenge:

Edugametion Oy, a Finnish edtech company offering online game development courses, is keen to scale-up their business in India. The customer was looking for a trusted partner with Nordic experience, cultural alignment and relentless drive for success.

In India, the gaming industry as a potential career or profession is not yet an apparent choice for budding students. There is less awareness, missing formal education/degree, an unnoticed industry and cultural stigma around this stream.

The NordicMojo Solution:

We started building the partnership based on trust, candid exchange of ideas and vision to create ’Purpose’ in addition to commercial value. The two-way agreement signed was with clear scope, responsibility and long-term commitment as this is a green field project.

Through our scale-up model, we started with brand positioning, creating awareness via social media campaigns, reaching out to our industry/academia network for feedback, rolling out pilot programs for students.

Learnings were quickly adopted to make the platform address local demands and extended offering portfolio beyond the initial scope.

The Outcome:

We have signed MOUs with multiple Indian universities, offering customized Gaming Courses curriculum to their students. Our dream is to create, connect and transform education to embrace Animation Visual effects Gaming and Comic (AVGC) sector offering learning and indigenous entrepreneurship opportunities for young talent and further strengthening Indo-Nordic collaboration.

Committed to Dream, Drive and Thrive Together!