The Challenge:

A highly innovative and trusted Norwegian sensor technology company, known for its patented solutions in the oil & gas sector, sought to revamp its digital presence for growth. While the company had a strong legacy, team, and niche offerings, their digital presence had become outdated. The challenge was to create a fresh, sustainable, and focused outlook while maintaining the trust and legacy of their brand. Key obstacles included:

• Conveying the complexity of the technology in a simplified and engaging way
• Aligning the rebrand with a focus on sustainable solutions
• Winning trust while refreshing their identity to appeal to global markets
• Expanding their offerings to include digital presence, application development, and business support services

The NordicMojo Solution:

Leveraging deep Nordic experience and a creative, agile approach, we collaborated closely with the client to deliver an end-to-end digital transformation:

• Brand Identity Refresh: Redefined the company’s identity, starting with a new logo, and messaging that aligned with their values of innovation and sustainability. Focused on maintaining trust while introducing a modern, fresh, and dynamic brand image.
• Sustainable Messaging: Highlighted the company's commitment to sustainable solutions, reflecting market demands for eco-friendly practices.
• Digital Presence Overhaul: Designed and developed a new, engaging website, showcasing their complex solutions in a user-friendly manner, making it accessible to both technical and non-technical audiences.
• Comprehensive Services Expansion: Beyond digital transformation, we extended our expertise to offer application development and business support services, ensuring their operations were streamlined for future growth.
• Challenging the Customer: We didn’t just take the brief but pushed the boundaries of their thinking, suggesting bold moves and creative messaging to resonate globally while staying true to their Norwegian roots.

Result:

• Enhanced Brand Identity: The new brand identity resonated well with both internal teams and global customers, effectively balancing legacy with innovation.
• Stronger Digital Presence: The refreshed digital presence helped the company better showcase their complex solutions and engage with a broader customer base, driving both recognition and trust.
• Sustainable Growth Focus: The sustainable messaging successfully aligned the company’s offerings with the market’s growing demand for eco-conscious solutions.
• Increased Customer Engagement: The revamped brand identity and digital presence led to improved customer engagement, and global expansion opportunities.
• Partnership for Future Growth: Together, we embarked on a "Dream, Drive, Thrive" journey, with the company positioned for continued innovation and expansion in the oil & gas sector and beyond.